In web marketing, you either monetize or you don’t.

It’s dramatic when you consider the extremes between the two camps:

• Some one-trick ponies monetizers are simply after your money and will stop at nothing to sell you out for their personal gain. They offer zero value, have no dignity and are largely anonymous.
• The “purists” of the web can’t cross the line from free expression to market value. Instead of making money, they complain about those who do while obsessing over words like ”genuine”, “authentic” and “transparent.” [Confession: this was once me.]

So, dear reader, how do you make money without selling out? Here are 5 ideas to get you started: [Read more...]