- Keep it to one idea. Write everything you need to say, even if it goes over 140. Then cut like crazy.
- Write like Hemingway: passion, focus, intention. “The dignity of movement of an iceberg is due to only 1/9th of it being above water.” -EH
- Be a nexus for others. RT the good stuff and @ reply to help the flow of conversation. “Do what you do best and link to the rest.”
- Move away from just reading the news. Help share and create the news. Make a place where people interact with and discuss the news.
- Get to the point. 140 characters is more than enough space to say something powerful.
- Tweet to celebrities on Twitter. It’s the quickest way to the top. Ask or tell them something important. If they respond, you score huge.
- Don’t follow everyone in sight. Take 15 seconds to check their profile and website to see if there’s a real connection to be made.
- Use #hashtags to create and track conversations. Join organized “tweetchats” by filtering hashtags with Tweetdeck or Tweetgrid.
- You don’t need huge amounts of followers to be effective in your niche. You just need to connect with the right group of focused listeners.
- Twitter is an awesome platform to build your brand but it’s not everything. You still need to work hard at your content, service or product.
