In web marketing, you either monetize or you don’t. It’s dramatic when you consider the extremes between the two camps: Some one-trick ponies monetizers are simply after your money and will stop at nothing to sell you out for their personal gain. They offer zero value, have no dignity and are largely anonymous. The “purists” of the web […]
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As we wind down what’s been a revolutionary year on the web, it’s time give thanks to all your supporters—your readers, social network friends and followers, your family and yes—even yourself. And what not a better gift to give this year* than the gift of clarity. Everyone is sure to love and appreciate it for […]
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If you’re looking to build a business on the web, then it’s time to put your efforts into context. Do this: think of publishing (or content) as love, marketing as sex, and your work to profit from them as marriage. By themselves, sex and love are very powerful, but they have their limitations:
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Sick of hopelessly blogging for dollars? Instead of taking the easy way and giving up, consider using your blog to: Make you famous, or at least position you as a bona fide expert in your field. Ideas can carry much more currency than dollars, especially when people trust you. Expand your brand. Sounds cliché, but […]
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It’s Monday morning. You’ve coasted through another beautiful, short-lived weekend. Now you’re back at the office—slow, cranky and out of focus. Sound familiar? Don’t let it be this way. Mondays are not the enemy. They’re just as precious as Tuesday through Sunday, but need some special attention. Anatomy of a Weekend Weekends are by tradition everything your […]
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